adobe digital insights 2020 holiday

In order for marketers to attract and retain consumers during the upcoming holiday season, they can’t miss a moment with their audience. transactions processed. E-commerce sales during the Black Friday to Cyber Monday period are forecast to reach $10bn, boosted by deep discounts offered by retailers. Spark’s e-commerce hub is designed to bring SMBs up to date and minimize any disadvantages they may have when it comes to effectively using digital marketing over the 2020 holiday season. Our report is the most comprehensive of its kind, using a model based on the analysis of more than one trillion visits to over 4,500 retail websites and 100 million SKUs. According to the analysis, a record $10.8 billion … Share This Story, Choose Your Platform! The growth here is what is important to watch, as social media only drove 3 percent of online revenue. Choose business IT software and services with confidence. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. Cyber Monday wrapped up with $10.8 billion in sales, up 15.1% from last year and setting a record for the biggest online sales day in U.S. history, according to Adobe Analytics (ADBE) data. We analyze billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. I am real­ly inter­est­ed in dig­i­tal­iza­tion. Adobe today released its online shopping predictions for the 2020 holiday season (Nov. 1 – Dec. 31). The digital price index for certain products varies during the holiday season, often by day, impacting the value consumers receive for each dollar spent. Over the Thanksgiving weekend, for example, social media drove one out of 10 visits to retail websites, a 17 percent YoY increase. Adobe's Digital Economy Index found 130 non-holiday days hit $2 billion in online sales in 2020, as Labor Day YoY growth slowed to 12%. That is a key takeaway from a new Adobe Analytics forecast which notes that retail sites saw a surge of visits - more than 1 trillion - to US retail sites the day after the election. Shoppers moved a huge portion of their apparel shopping online in May and June as they avoided brick-and-mortar stores,” says Taylor Schreiner, director of Adobe Digital Insights at Adobe. These include toys (+294 percent) and personal care products (+278 percent). Based on Adobe Analytics data, Adobe analyzed over one trillion visits to U.S. retail sites and 100 million SKUs from 80 of the 100 largest U.S. retailers – more than any other technology company. Comments. It predicted that at least $13 million per minute would be spent during peak online shopping on Monday night. According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of that total. On Black Friday, online shoppers got the strongest discounts on computers (28 percent), electronics (26 percent), appliances (20 percent), toys (17 percent) and sporting goods (18 percent). Here’s today’s AdExchanger.com news round-up… Want it by email? AMERICAS REGION . Additionally, retailers that offer curbside pickup benefited from a 31 percent higher conversion rate of traffic to their sites. Holiday commercials from tech companies often get high marks during the holidays, reminding everyone of the power of connection, which has never been more needed than in 2020. November 30, 2020, 4:43 PM ... the director at Adobe Digital Insights, said in a statement. The upcoming holiday season will be the biggest online shopping extravagnaza yet. The actual holiday is one in a series of digital-first sales wins that started ... a director at Adobe Digital Insights, per a report. $3.6 billion was spent via smartphones, a 25.3 percent increase YoY, reaching 40 percent of the total online spend. There will be 57 days that generate over $1B in online revenue each. » adobe digital insights. Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected . The first six months of 2020 have driven $368.8 billion in online spend. Also of note: Social media is driving more online sales. Total online spending in May hit $82.5 billion, up 77% year-over-year. Cyber Monday wrapped up with $10.8 billion in sales, up 15.1% from last year and setting a record for the biggest online sales day in U.S. history, according to Adobe Analytics ADBE, +0.44% data. On Cyber Monday, consumers scored some of the strongest discounts on computers (28 percent), sporting goods (20 percent), toys (19 percent), appliances (20 percent), and electronics (27 percent). With people spending most of their time inside, the holiday season is going to look a bit different this year. Using Adobe Analytics from Adobe Experience Cloud, you can understand consumers better — their behaviors and brand interactions across websites, social media, and advertising. On Monday, Adobe … By Winni - 12:18 PM on December 19, 2019 Reply. Over 100 million. Thanksgiving Day, too, hit a new record with consumers spending $5.1 billion online, an increase of 21.5 percent YoY (online sales hit $4.2B on Thanksgiving Day in 2019). Toys were a popular purchase during Cyber Monday, with Lego sets, vTech-brand toys, scooters and video games, all topping kids’ wish lists. The dates of these periods change each year. Adobe Digital Insights. Adobe Systems Incorporated 345 Park Avenue, San Jose, CA 95110-2704, USA www.adobe.com 4. Revenue dollars: 2019 vs. 2020November 1–. It’s never too early to start humming holiday tunes. Cyber Week, the five-day period between Thanksgiving and Cyber Monday, has broken all sorts of e-commerce records this year with many U.S. consumers choosing to shop online to avoid crowds in stores amid COVID-19 concerns. Posted on 12-18-2019 Prev. Online sales are soaring and reached $62.5 billion so far in November, up 32.6% vs. a year ago, according to an update from Adobe Digital Insights on Wednesday. Online shoppers in the US spent $10.8 billion on Cyber Monday, missing Adobe’s original projection by almost $2bn, evidence that retailers pulled sales forward by offering deals earlier than … November 30, 2020. Introducing the DEI. U.S. online retailers evaluated. Discover the technology and consumer trends during the evolution of retail. Read More. As the mobile shopping experience continues to improve, close to half (46.5 percent) of all online sales came from smartphones—setting a new record. But once people had enough clothes to get them from the couch to the work Zoom call and back again, the … HOLIDAY RECAP 2019 ADOBE ANALYTICS INSIGHTS 2. A decade after our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to set them apart from the mainstream. For 2021, they are July 5–9 and December 24–January 3. Digital sales were up 77.8% year over year in May to $82.5 billion, tracking higher than holiday shopping levels on Black Friday and Cyber Monday. Discounts are expected to lessen by approximately 5-10 percent across most categories in the weeks running up to Christmas. “There may never be another holiday season quite like holiday 2020,” Copeland says. The most in-demand toys on Black Friday were Star Wars toys, Hot Wheels, NERF and video games. U.S. consumers spent $6.3 million per minute shopping online on Black Friday, or $27.50 on average per person. As online spend continued to build during Cyber Week 2020, certain product categories were seeing strong demand relative to October daily averages. Know when consumers are looking for discounts during the holiday season and when they’ll pay a premium for quality products. “Both in-store and online experiences will be different than in years past, as stores become more contactless to abide by social distancing rules and digital channels work harder to convert shoppers into buyers. “While heavy discounts and promotions starting in early November succeeded at getting consumers to open their wallets earlier, many consumers held off on some of their gift purchases until Black Friday and Cyber Monday in hopes of scoring the best deals.”, Topics: Trends & Research, Commerce, Analytics, Digital Transformation, Retail and ECommerce Trends, COVID-19, Experience-Driven Commerce, Marketing, CMO by Adobe, Experience Cloud, Retail and ECommerce, https://blog.adobe.com/en/2020/10/28/sephora-cto-beauty-retailer-adjusting-for-covid19.html, https://blog.adobe.com/en/2020/11/12/technology-retailers-reimagine-shopping-commerce.html, https://blog.adobe.com/en/2020/10/28/b2b-commerce-trends-2021.html. This is the second largest online spending day in U.S. history, coming in behind Cyber Monday 2020. Download report. Adobe Digital Insights expected Cyber Monday to remain “the king of online shopping days,” racking up sales of between $10.8 billion and $12.7 billion. Comment and share: Adobe Summit 2020 keynote highlights new digital economy index and CXM Playbook By Macy Bayern Macy Bayern is a former Associate Staff Writer for TechRepublic. The funny and heartfelt spot from French telecom company Bouyges taps into the … “While yesterday was a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind of aggressive growth rate we’ve seen with the start of the pandemic,” says Taylor Schreiner, director of Adobe Digital Insights. unique product sales analyzed. Want to understand how much and when consumers are spending, as well as what they are buying this holiday season? Dec 2, 2020. Consumers spent about $10.8 billion online by the end of Cyber Monday, a 15.1% increase in online sales from last year, according to a report from Adobe emailed to Retail Dive. Kim Davis on November 30, 2020 at 11:21 am More; Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. Luxury Retail (1), omnichannel (7), personalisation (80), retail (48) by Digital Europe. 80 of the top 100. So says Adobe Digital Insights (ADI), which predicts an 11% growth year-over-year, with holiday … Hel­lo dear Adobe team. Search for: Dive Insight: Black Friday 2020 may be perhaps the most fraught, and well-plotted, of the shopping holiday's history. It looks like we know the … Adobe’s Digital Economy Index (DEI) is a global economic measure for the 21st century that more quickly, comprehensively, and internationally measures the increasing buying power of digital consumers — with greater detail than any other data source currently available. SHARE. The pandemic-fueled stampede online was a valuable opportunity for retailers such as Amazon.com Inc., Walmart Inc., Target Corp., Best Buy Co., which had been preparing for the 2020 holiday … According to Adobe Digital Insights, total e-commerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of … Amazon.com Inc., Walmart Inc., Target Corp., Best Buy Co. and others have been preparing for the 2020 holiday deluge for months. COVID-19 has changed how we live and technology is used more widely now than ever. Their researchers found that post-Cyber Monday, shoppers were continuing to hit online outlets to make holiday purchases. We’ve put our data to work and gathered our findings for the busy shopping season of November through December. Data from Adobe, which uses Adobe Analytics to analyze one trillion visits and 100 million SKUs from 80 of the 100 largest retailers in the U.S., found that consumers spent a whopping $34.4 billion during this year’s Cyber Week, which represents a 20.7 percent year-over-year (YoY) increase. Next. Adobe Digital Insights expected Cyber Monday to remain "the king of online shopping days," racking up sales of between $10.8 billion and $12.7 billion. Cyber Monday put the total season-to-date spending (November through Cyber Monday) over the $100 billion threshold, at $106.5 billion (27.7 percent YoY growth), surpassing this milestone nine days faster than last year. Download the report. Get in touch with us to learn more about creating personalized retail experiences that help drive customer acquisition and loyalty throughout the year. Costa Lasiy Data Science Analyst, Adobe Digital Insights Losaunne White December 2, 2020. Consumers spent $9 billion online during Black Friday, up 21.6% from last year. 1. The industry’s most comprehensive report Data via Adobe Analytics (aggregated, anonymized) • AI and machine learning (Adobe Sensei) used to identify retail insights Measures trillions of visits to U.S. retail sites (most in the industry) • 55 million unique products • Transaction data … Facetime, phone calls, supportive texts and social media connections have been hugely important during this difficult year. Consumers spent a record-breaking $83B online during the 2015 holiday season, according to Adobe Digital Insights, and we expect online shopping to surge even higher this season. CMO by Adobe. Five marketing highlights from the 2020 Digital Trends report. What's Inside. Holiday shoppers spent $10.8 billion on Cyber Monday, up 15.1% from a year ago, setting a record for the largest U.S. online shopping day ever, according to Adobe… “While we did see a record-breaking Thanksgiving Day with over $5 billion spent online, it didn’t come with the kind growth rate we saw at the start of the pandemic,” Schreiner said. Paid search continues to dominate both revenue share and visit share this year (25 percent and 24 percent respectively), but direct traffic isn’t far behind (21 percent and 22 percent). Our data to work and gathered our findings for the 2020 holiday deadlines... Could be getting left behind which reached a purchasing rate of $ 12 million per minute be. 2020 holiday season ( Nov. 1 – Dec. 31 ) to continue to be used more this. Vous consultez ne nous en laisse pas la possibilité preferring pajamas and sweatpants to work gathered... Tv were most popular Monday 2020 hours of Cyber Monday period are to. 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